COMPANY:

Hyperion, a leading provider of performance management software.

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INDUSTRY:

Technology / Software

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PROJECT:

Hyperion rebranding.

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CHALLENGE:

Hyperion needed a new identity, their previous mark was dated and difficult to implement.

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TASK:

Hyperion Solutions Corporation, a global leader in Business Performance Management software, asked Interbrand to revitalize their brand.

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SOLUTION:

Building on the central brand idea of confluence, the visual identity represents the merging of financial and business processes. In addition to the new logo, Interbrand designed a full suite of visual solutions including signage, trade show exhibits, websites, Flash communications and a host of other online applications. They even created Hyperion ties using the mark.

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RESULTS:

Launched in April 2006, the new identity system successfully updated the image of this world-class software company. A year later Hyperion was acquired by Oracle, and eventually the brand was dissolved.