© 2019 Malcolm Steward.. All Rights Reserved. Design by: Stew D.O. | Santa Barbara, CA

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D.C. United

D.C. United: Pride
D.C. United, Major League Soccer, Brand Expression
D.C. United: Barra Brava
D.C. United, Major League Soccer, Brand Expression
D.C. United: The 12th Man
D.C. United, Major League Soccer, Brand Expression
D.C. United: Screaming Eagles
D.C. United, Major League Soccer, Brand Expression
D.C. United: Tradition of Winning
D.C. United, Major League Soccer, Brand Expression
D.C. United: Championships
D.C. United, Major League Soccer, Brand Expression
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COMPANY: 

D.C. United is an American professional soccer club based in Washington D.C. The club competes in Major League Soccer, the top level of professional American soccer.

 

INDUSTRY:

Sports / Entertainment

 

PROJECT:

D.C. United Sponsorship Deck

 

CHALLENGE:

Without any documented brand guidelines we were asked to create a look and feel in sponsor materials.

 

TASK:

To deliver a comprehensive Powerpoint deck that would interest sponsors, fans and the community.

SOLUTION:

In the upfront branding portion of the deck, I really wanted to focus on the winning tradition of the franchise, the great talent on the team and the most passionate fans in the league. Working with no guidelines, I established a bold clean modern look that embodies the power and strength of the most successful team in Major League Soccer.

 

RESULTS:

The client was very excited about the work and had me implement the brand expression into various marketing materials. They even sent us team jerseys and scarfs as a thank you.

 

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