D.C. United is an American professional soccer club based in Washington D.C. The club competes in Major League Soccer, the top level of professional American soccer.
Sports / Entertainment
D.C. United Sponsorship Deck
Without any documented brand guidelines we were asked to create a look and feel in sponsor materials.
To deliver a comprehensive Powerpoint deck that would interest sponsors, fans and the community.
In the upfront branding portion of the deck, I really wanted to focus on the winning tradition of the franchise, the great talent on the team and the most passionate fans in the league. Working with no guidelines, I established a bold clean modern look that embodies the power and strength of the most successful team in Major League Soccer.
The client was very excited about the work and had me implement the brand expression into various marketing materials. They even sent us team jerseys and scarfs as a thank you.