Hyperion

Hyperion Brand Identity
Hyperion Brand Identity

Hyperion, Rebranding

Hyperion Lobby Signage
Hyperion Lobby Signage

Hyperion, Rebranding

Hyperion Business Cards
Hyperion Business Cards

Hyperion, Rebranding

Hyperion Brochure
Hyperion Brochure

Hyperion, Rebranding

Hyperion Website
Hyperion Website

Hyperion, Rebranding

COMPANY:

Hyperion, a leading provider of performance management software.

INDUSTRY:

Technology / Software

PROJECT:

Hyperion rebranding.

CHALLENGE:

Hyperion needed a new identity, their previous mark was dated and difficult to implement.

TASK:

Hyperion Solutions Corporation, a global leader in Business Performance Management software, asked Interbrand to revitalize their brand.

SOLUTION:

Building on the central brand idea of confluence, the visual identity represents the merging of financial and business processes. In addition to the new logo, Interbrand designed a full suite of visual solutions including signage, trade show exhibits, websites, Flash communications and a host of other online applications. They even created Hyperion ties using the mark.

RESULTS:

Launched in April 2006, the new identity system successfully updated the image of this world-class software company. A year later Hyperion was acquired by Oracle, and eventually the brand was dissolved.

 

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