D.C. United
D.C. United: Pride
D.C. United, Major League Soccer, Brand ExpressionD.C. United: Barra Brava
D.C. United, Major League Soccer, Brand ExpressionD.C. United: The 12th Man
D.C. United, Major League Soccer, Brand ExpressionD.C. United: Screaming Eagles
D.C. United, Major League Soccer, Brand ExpressionD.C. United: Tradition of Winning
D.C. United, Major League Soccer, Brand ExpressionD.C. United: Championships
D.C. United, Major League Soccer, Brand ExpressionCOMPANY:
D.C. United is an American professional soccer club based in Washington D.C. The club competes in Major League Soccer, the top level of professional American soccer.
INDUSTRY:
Sports / Entertainment
PROJECT:
D.C. United Sponsorship Deck
CHALLENGE:
Without any documented brand guidelines we were asked to create a look and feel in sponsor materials.
TASK:
To deliver a comprehensive Powerpoint deck that would interest sponsors, fans and the community.
SOLUTION:
In the upfront branding portion of the deck, I really wanted to focus on the winning tradition of the franchise, the great talent on the team and the most passionate fans in the league. Working with no guidelines, I established a bold clean modern look that embodies the power and strength of the most successful team in Major League Soccer.
RESULTS:
The client was very excited about the work and had me implement the brand expression into various marketing materials. They even sent us team jerseys and scarfs as a thank you.